Episode 67
How to ask for money without feeling greedy
Recently one of the Happy Startup community members approached Carlos with a challenging situation. They are owed several thousands of pounds for work they’d done for their client but the client said they were unable to pay the whole amount in one go.
While they’ve offered to pay in a set of 3 monthly instalments, the community member is feeling nervous about that proposal – they’re worried they won’t get paid the full amount. However, they were nearly going accept this offer but caught themselves before saying yes.
They’re a compassionate, kind person who is always willing to help. They also know some of the current cashflow challenges that their client has. However, they have their own needs. They’re needing to move home soon and will need money for deposits and removal people. They need the cash too.
So rather than defaulting to meeting someone else’s needs before their own, it was time for them to have some clear conversations about money.
While we need more generous people in the world, if this generosity is actually a mask that hides a need to please or a fear of confrontation then it can also cause harm rather than just good. It can have an impact on your own wellbeing and sustainability.
Asking for money isn’t wrong when you’re owed it… and you’re worth it.
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Transcript
So you got the blue jumper memo?
Ben:I did, yeah.
Ben:Just in time.
Ben:I had to go change quickly.
Carlos:Today we are going to be talking about how to ask for money without feeling greedy.
Carlos:Broadly, it's more about how, um, how can we engage with these conversations around money or getting paid without getting in our own way.
Carlos:But more specifically, it came about because of a story shared with me in the, by someone in our community about a challenge that they're having with their, with getting paid.
Carlos:You know, they've done the work, they're owed several thousand pounds, and for various reasons they haven't been paid yet.
Carlos:It's been over, the work has been over a, a longer period of time, and now is the time to get paid.
Carlos:Unfortunately, or the situation is such that the customer is not able to, uh, pay the full amount, which should be due and has now been asking to spread the amount in multiple payments.
Carlos:And it was this situation where lovely person that, um, this community member really giving a really knowledgeable, really like provide, does provide value.
Carlos:And is, um, very compassionate person.
Carlos:The immediate feeling is like, oh, okay, I will, you know, because they understood the situation of this person.
Carlos:There's some cashflow challenges, a little bit of challenges in the business.
Carlos:There was this real immediate, okay, I'll, I'll go with what you say, type thing.
Carlos:Until it was like something held them back and they thought, actually I need to, you know, I'm not sure I'm actually gonna get all of the money.
Carlos:So a conversation had to be had around that.
Carlos:And that for me just opened this idea of like, you know, we've had that on the CAPI pricing course where, uh, we had someone who's actually felt guilty for invoicing work that they had already done.
Carlos:And so this idea of like, why we don't actually ask for money sooner, uh, or even just ask for the money when we've done the work, and maybe we procrastinate about it and feel icky about doing that.
Carlos:Um, and so I thought for anyone, and I think particularly for people in our community, people who are people helpers, usually they come from a place that they just, they love the work.
Carlos:They just wish they just got paid and didn't have to deal with the money stuff.
Carlos:Um, because it isn't something they really focused on.
Carlos:They don't care so much about the money, and so it isn't something that they wanna necessarily spend too much time engaging in.
Carlos:And because of that, for whatever reason, some of, some of it for maybe enlightened reasons and some of that I really, you know, money just flows through my life and I'm fine.
Carlos:But for others there's maybe some kind of hidden shadow aspect to that, which is actually stopping them from doing, doing the work, because they're so worried about the money
Ben:The, the first thing which just coming out rather than a kind of specific example, which is the sort of same of this, or there is another example I'll come to in a second.
Ben:It was just how emotionally charged it is or can be around talking around money.
Ben:And how kind of you, like you say, some of us are, maybe some, some people are more at a place where they, they have a kind of, they, they have an ease with it.
Ben:It can go, it can go.
Ben:Um, but it, you know, even within that for sure, there are kind of grades and gradients and there might be a situation which is kind of particularly triggering.
Ben:And it might be that you are on the kind of receiving end or lack of receiving end.
Ben:It might be that you are on the, on the kind of other side of that, that kind of dialogue.
Ben:But I think the first thing was just the reminder that, uh, you know, talking about and dealing with money can be, sort of, can feel extremely kind of emotionally heavy.
Ben:And so just to kind of acknowledge that that also is kind of okay and that it can be sort of triggering and it can be worrying and it can be all of those things.
Ben:You know, clearly you need to give sort of space and sort of honor that that can be that that can be so.
Ben:So I think that was just the kind of first thing I would say was just kind, acknowledge, you know, and it's like I said, same for me in sort of situations.
Ben:It can be really sort of triggering for me too.
Ben:Um.
Ben:I was just sort of thinking, and this is just sort of shared only, just as an example of different approaches that people come with.
Ben:I remember talking to this, to one guy who, and he was on the other side of the coin, and he's not really the kind of person we're talking about.
Ben:I kind of put them out there at the beginning.
Ben:But he had, he had effectively sold his company to, uh, somebody else.
Ben:And the person he told it to was running the company.
Ben:And, uh, the agreement was he paid him, uh, you know, effectively he was kind of paying the dividend, but he was sort of buying him out the business over a period of time.
Ben:And I remember him saying to me, the person who was running the business had come to him and said, look, you know, things are really tight, cashflow's really tight, you know, do you mind if we take a pause in this?
Ben:Because you know, you can see that what's going on there, you know, it's really tight now for me at the moment.
Ben:And he basically just said, no.
Ben:As he relayed it to me, he said, and what he said to him was, if I say no to you now, it just opens the door for no into the future.
Ben:So it's not, no, we have to keep going with the agreement.
Ben:And he was sort of totally kind of unashamedly holding his line.
Ben:Now, you know, in, in sense, we could say he was just kind of, you know, he's sort of being sort of selfish in a way, but actually he was just holding the line, which felt.
Ben:You know, right.
Ben:For him, for the reasons that were kind of right for him.
Ben:And maybe there is also kind of truth in that from a negotiation point view.
Ben:It was just kinda interesting to kind of remember people can come at this all different ways round with, you know, oftentimes with, well all, all the time with their own story about what's right, uh, and their story about what's right, of course, it's just their story.
Ben:It's not our story.
Ben:And so we also need to be aware of stories that we might be bringing to it.
Ben:Kind of give some space for that, be kind to ourself around that.
Ben:And then also try and hold the line about what is kind of right for us and what is important for us.
Ben:Particularly, you know, when, at the end of the day for, there's of course a need to be bringing money in because the world that we live in requires us to have money to function in it.
Ben:So kind of sacrificing ourself, uh, for somebody else, um, you know, clearly there, there has to be a kind of line where we are, you know, investing in us, in protecting ourselves so that we can function, uh, and doing what we need to do to ensure that that happens.
Carlos:I heard there this real, uh, consistency in this person's approach.
Carlos:Is like, this is how I work, this is what I do.
Carlos:I don't, you know, in a sense there's a.
Carlos:He wasn't being apologetic, I assume He was just being like, no, this isn't, this isn't the way I, I do business.
Ben:He's definitely not apologetic.
Carlos:And so if I, if I was gonna be kind and compassionate to this person, I would say, I admire the.
Carlos:Honesty around that.
Carlos:Um, I can't remember how you phrased it.
Carlos:I was wondering if you phrased it in the way where this, the client of this person was saying, uh, would it be okay if we paused?
Carlos:And if I was gonna be kind about that to say no, it wouldn't be okay.
Carlos:It is just clearly showing I don't like it.
Carlos:Not like, oh, of course.
Carlos:It's like, no, I don't like it.
Carlos:Whether there was space to say, okay, let's have a conversation, but I'm not gonna like this situation.
Ben:Mm-Hmm.
Carlos:So what That for me just sets out very clear boundaries around, okay, in the future, you know that this is the boundary that isn't, I'm not comfortable with.
Carlos:So maybe second, uh, think twice about that situation, or at least there's a clarity of how to engage with me.
Ben:Mm-Hmm.
Carlos:And I think I'm linking this to sometimes, you know, I've had this experience and I've known many people in our community have this experience where those boundaries can be a bit blurred because we're, we're trying to manage the selfishness aspect of this, you know, our needs
Carlos:and the needs of others, and not knowing where the hard line is and maybe saying, um, maybe it's their needs more, and, you know, I'm okay.
Carlos:I'm okay, I'm okay, so my needs go further down because I'm trying to please other people or not feel rejected.
Carlos:And so I'm, I'm curious for, for those people out there who, who experience that, where it is like, okay, I'll, I'll give way a bit because you know, oh, I can see it's a bit of a challenge for them, oh, I can see these things.
Carlos:How do you, or how would you think about reinforcing those boundaries without feeling like you're being callous or cold or greedy?
Ben:I mean, I, I think lot, like lots of these things, it really comes back to intent, doesn't it?
Ben:Intention.
Ben:And I think anybody who kind of might be listening to this, who would kind of, um, for whom it would be kind of relevant, I don't think anybody who's in the community that might be listening to this, that their intention is ever, you know, greedy or selfish or any of those things, which actually in lots of that other person I mentioned, yes, he was clear about his boundaries.
Ben:But also, so not to talk about, I think everybody who's in the kind of community would be listening to this in your community, the kind of happy Startup community.
Ben:I don't, I think the intention there is important.
Ben:I think it's important for people to remind themselves that their intention is to do good work.
Ben:Their intention is to be generous.
Ben:Their intention is to do right by the people that they are trying to help.
Ben:Uh, and so remembering that that is, is a kind of, is, is a given kind of reminding in that, uh, I think it is probably an important sort of orientation.
Ben:Then to kind of come back to just making sure, well, what is it I need to do to kind of honor what I need and what is it that I need?
Ben:You know, do I need the money?
Ben:Which obviously could happen in lots of instances.
Ben:I do need the money this month.
Ben:I need, whenever it might be, do I need the money?
Ben:And so kind of being clear around that and like I said, kind of honoring that and finding ways to talk about that with the people who you are sort of interacting with, transacting with, for a want of a, want of a better phrase.
Ben:Mean, I think lots of the, lots of the things that we talk about in, in Happy Pricing, particularly all do root around conversation.
Ben:Like given that that is how the world spins is on conversation.
Ben:And I, and I think, you know, coming to a dialogue with the people who you are in a kind of negotiation with, for want of a better phrase, you know, but from the place of clarity, from that place of understanding and from that place of kind of compassion, what is it
Ben:that I need, what is important for me now to be able to continue to be the generous sort of person that I am trying to be and I'm doing?
Ben:But you know, a need to come to a dialogue, need to come to a conversation with a lot of that kindness in a sense.
Carlos:I was interesting around, there's that I would add to the kindness and the clarity about, I was gonna reline this, the vision, you know, what you're saying here is the vision I think of, of the work that we wanna do and how, where we want be and how we wanna work.
Carlos:And I feel that when that isn't so crystallized and we're not so confident with it, we can easily just bend a bit too much.
Carlos:Parti, and, and I'm thinking specifically for where, where it's a, feels like a habitual thing where you kind of like already you immediately jump to cons, conceding as opposed to standing your ground.
Carlos:And so there's an element here for me around, there's a practice of saying, no.
Carlos:Not because you want to always say no, but because maybe your habit is to always say yes.
Carlos:And if it's like a, a con unconscious thing that anytime.
Carlos:Someone pushes back on an invoice or pushes back on a price, or, uh, you procrastinate over sending out your invoice or you procrastinate on replying to the email that says, sorry, that's too much money, what is it that's doing that, and how can you create a habit of resisting that or holding a line?
Carlos:So there's, part of it is like, how can you say no more often?
Carlos:And I, because I was quite attracted to the ideas like this per, you know, that person, I dunno, his, their circumstances and, and their attitudes to life, but at the same time to be able to clearly say, no, that's not how I do things.
Carlos:And then ultimately for, for them to have choice, you're gonna say, no, that's not how I normally do things and I can choose to, to flex right now.
Carlos:Because of how I, I I want to work or because of how I see your situation, I'm going to not invasive you this month, or I'm gonna lower the prices, as opposed to, oh my God, if I don't do something, they're gonna reject me, or they're gonna judge me, or whatever it is.
Carlos:And then doing it from that space.
Ben:Yeah, but I think the important thing, like you say though, is you can do those things, but equally in other instances, it is just important that they maybe honor, if you know, depending on where you are in agreement, it is also oftentimes important that you know that they honor where they are.
Ben:And maybe it is a sort of stretch for them in this situation.
Ben:But maybe also it's important that you do hold the line about kind of what was important.
Ben:You do hold the line about what was agreed.
Ben:You do hold the line about what is kind of important to you, rather than sort of defaulting to, well, I will flex to make this work this time and maybe I'll flex a little bit less than I might normally have done, but it still feels like me who's flexing to make it happen.
Carlos:Yeah.
Carlos:And I think, I think there I would speak to, um, not necessarily competing, but various needs that we have.
Carlos:And so, um, one of the things we talk about on the course is what will more money buy you?
Carlos:And I'm relating to this, to this vision.
Carlos:Like, you know, I'm working for money because, not because I want to accumulate lots of money, but because I am using it to do certain things.
Carlos:And yes, there's the bottom rung of Maslow's hierarchy of needs.
Carlos:I need food, I need shelter, I need, you know, a sense of safety, but I'm also working towards something else.
Carlos:And I remember coaching someone and what their dream was to build a retreat center.
Carlos:I wanna make a retreat center like, well, you're gonna need money or some contacts or some luck to do that.
Carlos:So if we just focus on the money, what you want is to accelerate that process as much as possible, if it's really important to you.
Carlos:And so you're gonna try and charge as much as possible because ultimately with the retreat center, it is a healing center They want to make.
Carlos:They're gonna be lots of good.
Carlos:That helps reinforce the red lines in a sense.
Carlos:But then there's also, I think for people in our community may, there's this need for contribution.
Carlos:I wanna build this, this place that is gonna be really help lots of people.
Carlos:And then there's maybe this need for compassion or this need for connection or need for, community, you know?
Carlos:And it's like, oh, well I feel a sense of connection with this customer and I want to be able to, um.
Carlos:To be able to give back or help them out.
Carlos:And so it's there I think is then being able to, to make a choice.
Carlos:You know, am I going to actually say no, I need the money because I'm on this mission, or actually in this situation I see where they're at and how difficult it is and I'm happy to, to make some allowances for now, but not from a place of giving up, but more from a place of, you know, I, I see you and I see what's going on for you and this is how I can help in this moment.
Carlos:And also this, I think for me, Connects to the idea of like, when I first started working this per with these people, they're people I wanted to be with as opposed to the, these are people just gonna pay me money.
Carlos:So there's an element for me around, yeah, just choosing, choosing the right people.
Carlos:Is that the best way to put it?
Carlos:You know, having, working with the people that you really wanna work with, and that you can have these kind of conversations with.
Ben:Yeah, and also it kind of comes up like the extent to which we are having clearer conversations around money at the outset.
Ben:Because part of when these situations kind of bubble up is oftentimes not all the time of course, where maybe there isn't sort of clarity around that at the beginning.
Ben:And then, you know, and then it gets quite sort of pragmatic and sort of, kind of nuts and boltsy about also.
Ben:But when people pay you, you know, and, and what the sequence that they pay you so that you know, so, so that you are protecting yourself maybe a little bit against this kind of situation bubbling up in, in the future.
Ben:So again, this, this idea, one of the things which we talk about on the, on the course is the importance of kind of talking about money early and often.
Ben:And that's not just around setting a price that's about these kind of scenarios too, to, to kind of, sort of protect you, uh, in against what kind of may come down the line because nobody wants to be in these sorts of situations.
Ben:Uh, and so the more clarity there is.
Ben:Upfront around what will be paid when, and the more that that is kind of clear and it is discussed and it is up out in the open of course, just equips you with being able to have a clearer conversation down the line, uh, it should that situation also arise.
Ben:So I guess that's the other thing which comes up for me, is just the importance of kind of talking about these things as much as we can early and often.
Carlos:And, you know, this whole thing around communication, for me, it just ties into not just the money, all our kind of relationships.
Carlos:And it says the more we're able to not assume that we're on the same page
Ben:Mm-hmm.
Carlos:And find a common language, you know, like, oh yeah, yeah, yeah.
Carlos:You know, uh, you'll pay me some money, uh, when I'm, when the job's done.
Carlos:So the story in my head might not be at all the same as the story in your head because we haven't gone into the details of it.
Carlos:And I was talking to someone a while ago that who, whose relatives and neuroscientists and what they said was just like they're amazed that any of us can understand anyone else because of how our brains work, and because of how we look at the world very much from our own set of filters.
Carlos:So the the, the skill in this.
Carlos:Is really about how can we, um, create these conversations that makes the other person able or make feel that they're able to be open up and talk clearly.
Carlos:And this is where I think people in our community can have that superpower around communication and particularly the coaches where they can make someone feel comfortable enough to really share transparently what the situation is with them, with the money and what they want and all they need.
Carlos:And being able to do that then creates this communication channel that avoids any unnecessary misunderstandings further down the line.
Ben:Mm-Hmm.
Carlos:So there's something here around, um, again, when we talk on the course is there's practicing this skill around talking about money clearly.
Carlos:And I think back to Tom Nixon last week where he was, you know, his whole thing, you know, he loves to doing money story work, and there's, it is a practice and it's, and it, if you haven't heard it, I, I urge you to go back onto Crowdcast and check out the episode he was on because the way I understand him, because he is done so much work about practicing, about talking about money just
Carlos:in general, he's now able to put it and to practice when it comes to client work, and to hold himself well in those situations without kind of the anxiety necessary springing in straight away.
Carlos:And through that he's able to get to a space where it sounds like, where the clients are happy to pay him the money that they, he's asked for.
Carlos:And he doesn't have to feel any guilt or greed around it.
Carlos:It's just like, well, this is a, it is flowing.
Ben:This is reading again, the, uh, title of today.
Ben:How to Ask for Money Without Feeling Greedy.
Ben:And, and I think it's like, you know, the thing which was sort of come out is that that feeling greedy sits with us.
Ben:Do you know what I mean?
Ben:I mean, that's, we're the one who's bringing the feeling of greed to this because, uh, or, or not obviously.
Ben:And I think that's why, coming back to the people who are in your community, the people who are.
Ben:Sort of follow, uh, Happy Price, I think these are not greedy people.
Ben:These are sort of well-intentioned people trying to do well and right by the people they are trying to serve.
Ben:The greed is not really the kind of thing here.
Ben:This isn't, you know, this isn't Happy Pricing for bankers, and I don't just mean a fish and chip shop.
Ben:Uh, you know, it's not, it's not, this is not the community of people who are kind of, so the people who are in this space.
Ben:Any feeling of greed is a kind of, is a, is a, is a worry and anxiety, a feeling, which they are bringing to the party.
Ben:And so it is important to sort of acknowledge that.
Ben:And I guess that sort of comes back to.
Ben:Which is something you were alluding to earlier, the importance of being really, really clear about what it is that you want money for, the role that money plays.
Ben:Now, that sort of sounds obvious because clearly we need money to operate and function in the environment, in the culture that we live in.
Ben:But also kind of you, you know, it is important.
Ben:What do I need money for?
Ben:What is it that I want to, what you know that I want to be able to spend?
Ben:What is it that I need to be able to spend?
Ben:What's the relationship of my kind of work for money with that?
Ben:And the extent that I'm kind of clear around it.
Ben:So it will kind of help you get to a place of understanding this is not about greed.
Ben:This is about meeting and satisfying your own needs, uh, as diverse and as, as diverse as they they might be.
Carlos:And I think, and there's a responsibility, I believe now, you know, having not been very skillful at that this or being really clear with your needs because then you waste people's time less and they feel more, um, they know where they stand.
Carlos:And you can then just get on with the work rather than being lost in the ambiguity of, you know, what's really happening here?
Carlos:Am I, you know, staying here, working with you, I'm not?
Carlos:If you're able to say, this is what's happening, this is what I need, this is how I need it to work.
Carlos:Can this work right now?
Carlos:And then, then the skill there is then if there is any conflict, how do we deal that well with that well?
Carlos:And I think for me.
Carlos:The interesting, or the broader interesting aspect of this is there's a lot of people who talk about pricing and sales and marketing, uh, and business growth and business development and, and all of these things.
Carlos:And you can talk to a, a kind of a action level, tactical and strategic level.
Carlos:But I believe unless you also then talk to it at the lower level of the feelings, the needs, the clarity, the the soft human stuff, then there's a good chance that these tactics and strategies will never be implemented.
Carlos:And so I would encourage any of you who are thinking of working on your money, tactical or just kind of the tangible money aspects of your business, whether that's spreadsheets and tracking cash flow or selling and, and, uh, and pricing to also then consider what might get in the way of doing that work.
Carlos:And that's where there's like a door that you can open to some of the self work that may feel, oh, well, what has this got to do with business?
Carlos:But actually what we've, what I've found and what I believe has got everything to do with business if it stops you from interacting with people in a powerful way, and when I say powerful, being yourself and bringing your whole self to the, the, the business table.
Ben:Yeah, because you know, the clearer we are around that unseen stuff, 'cause essentially what plays out is kind of triggered or shaped or informed by all of that sort of, all of that stuff, which is unseen.
Ben:So, you know, like with a lot of the, a lot of what you guys teach and of course turns up in this, whether it's money, whether it's in thinking about your business, whatever it may be, you know, that relationship of inside and outside, what is happening in here is happening out there?
Ben:And so on.
Carlos:And I assume that's kind of part what influences your Buddha and the boardroom kind of look at the world.
Carlos:It's like, it's not just about the, the business side of things.
Carlos:It's like what is the philosophy and the ideas and the motivations behind that, which are all human things And not these abstract business concepts.
Carlos:Uh, and for us, you know, I was talking to Laurence earlier this week about Summercamp where we have people who come to, to the event who've been there many years before, and those who are coming for the first time.
Carlos:And there's an invitation to do some of the deeper work that that needs to be an invitation that's done with eyes wide open.
Carlos:So in one hand, oh, I'm gonna learn about marketing.
Carlos:Great.
Carlos:Cool.
Carlos:I'm gonna learn how to write a book.
Carlos:There's an invitation to do some of this deeper work.
Carlos:Like actually, why do I wanna write a book?
Carlos:What is it about my story that I need to write?
Carlos:Or, ooh, what stops me from shouting out about myself on those social media platforms?
Carlos:What am I scared of type thing?
Ben:Mm-Hmm.
Carlos:Which takes a different kind of holding than just someone cracking the whip and making you feel accountable.
Carlos:And that's where I feel it's important to find people that can make you feel comfortable in those situations.
Ben:Mm-Hmm.
Carlos:Okay.
Carlos:Thank you very much, Ben.
Ben:Thank you Carlos.
Carlos:Sign up to the mailing list on happypricing.co so that you'll, I'll send out a whole kind of list of, uh, podcasts for you to listen to.
Carlos:And also if you want to just through all the other stuff we've done, go to podcast.happypricing.co.