Episode 68
Would you buy a course for £96,000?
Ben and Carlos reflect on the pricing of the Do Lectures’ latest course, the Secrets of Small Magical Events – a course to help you run events that benefit your business rather than burn you out.
For over 15 years, David and his team at the Do Lectures have iterated towards a model for an events business that works for them, and now they’re sharing it with others.
Both Laurence and Carlos were curious about this course, as this they hosted their own small “magical” event, the Happy Startup Summercamp which is now in its 10th year.
Maybe they could teach a similar course themselves? But how much could they sell it for, and to whom? Well, why not learn from what’s gone before?
Looking through the lens of the Happy Pricing course, Carlos and Ben analyse and reflect on the Do Lectures course and try to understand how they’ve pitched their pricing.
If you’re thinking of selling your own magical events or you’re wondering how to design your own high ticket offer, this episode should help you.
Links
Transcript
okay.
Carlos:Just wanted to welcome Sarah.
Carlos:Alex, uh, Kain and Terry, thank you for joining us live.
Carlos:Um, for those of you who are listening to the recording and if, uh, Mark cares to actually include this in the podcast recording, you can, I think we should.
Carlos:This is, this is the gold.
Carlos:This is the gold.
Carlos:This is the gold.
Carlos:I've got nothing else to
Ben:add.
Ben:Anyway, I've said everything you, I have to say on,
Carlos:I think this is the goal, as long as it's got some nice, gentle, soothing music on the background.
Carlos:Nice
Carlos:Today we are, it's gonna be a bit of a case study approach, really.
Carlos:Um, and the purpose is to communicate on one hand, uh, the principles or of that we follow some of the principles.
Carlos:Will we follow and teach on the happy pricing course, but through the lens of an existing offer, uh, and to illustrate some of those principles by talking about them and reflecting on the offer that is, that we are, we are gonna be considering.
Carlos:And in this case it is a course that has been recently, um, actually just started this month, last month, actually the 23rd, I think 21st of April kicked off.
Carlos:Uh, it's run by the Do Lectures.
Carlos:Uh, one of the inspirational organizations that Laurence and I followed and have followed, um, a bit of an inspiration also for the Summercamp in terms of what they do and, and the.
Carlos:think the image that they create and portray.
Carlos:And they have been doing several courses over the past few years, and this recent one is a course about how to create small, beautiful events.
Carlos:And so we're gonna be talking about that offer and we're specifically focusing on the pricing.
Carlos:Uh, and then how, and we just discuss and, and share our thoughts on how.
Carlos:We think they come up with, came up with that pricing and how that, how we see that pricing, um, making sense in our eyes, uh, and to like, to basically jump to the punchline straight away.
Carlos:There are not that, it's a joke.
Carlos:It's a joke.
Carlos:None of this is a joke.
Carlos:It's all very serious businessy stuff.
Carlos:Yeah.
Carlos:This is the serious stuff.
Carlos:Happy.
Carlos:That's, I was thinking go to the happy stuff School, normal, you know that stuff.
Carlos:This is the serious stuff.
Carlos:So, uh, they have three pricing options.
Carlos:So these are the payment plans they call them or the options.
Carlos:You have Pro, which is 3000 pounds.
Carlos:Mastermind, which is 5,000 pounds, and the legend, which is 96,000 pounds.
Carlos:Okay.
Carlos:So that, that's what we're starting with.
Carlos:Um, in terms of what drew my attention to this and why I thought, thought it'd be worth talking about.
Carlos:Um, because that's, that's eye watering amount of money to spend on learning how to create a small, beautiful event.
Carlos:Though there is a little bit of a, uh, I, I was, I, I was teasing you a bit because it's not exactly, you're not paying necessarily 96,000 pounds for a course, but the fact that that number is in here is, I think is what we want to talk to.
Carlos:So, um, we've got a number of places that we can go with, We'll go to with this.
Carlos:and I, what I thought I, I'll outline some of the principles that I thought we could cover, and then we'll follow a bit of an emergent conversation about, what would be most useful, or, you know, what gets us most, uh, excited or interested or curious.
Carlos:So, uh, one principle is this idea of like solving problems and creating good feelings.
Carlos:that's one aspect.
Carlos:Um, another aspect is the idea of pricing the client and not the job.
Carlos:So we can maybe see if there's something there.
Carlos:The other aspect is providing options to make it make yourself easier to buy, and the idea of anchoring and how that is playing its role within this.
Ben:And I, I mean, I think that there, there may be is something a little bit around because like you said at the beginning, or maybe it was the beginning or it was before the beginning, I'm not sure.
Ben:Somewhere before now, we were sort of talking about, the kind of price, the really, we're only talking about the price bit.
Ben:So the fact that there are these kind of three, three things.
Ben:But of course you can't really separate everything that's gone before that in terms of.
Ben:Who it's for, what the story that they're telling, all of those sorts of things.
Ben:'cause that is the thing which, you know, the price is in a way just the full stop on that bigger, that bigger, bigger paragraph.
Ben:So, uh, and that talks a little bit, I think to, uh, who, who is buying and why they're buying and what the prompts are.
Ben:But maybe that just goes into, um, good feelings and solutions somewhat.
Carlos:Why don't we start with the price, because this is the Happy Pricing podcast, so we might as well, no way did that.
Carlos:We might as well get that over and done with, um mm-Hmm.
Carlos:And then we'll see why we think those prices make sense.
Ben:You made reference just when you were sort of a few moments ago that, uh, you know, that there was a 96,000 a one was a trick because it's not a course, right?
Ben:Mm-Hmm.
Ben:And, and in a way that's kind of true.
Ben:It's an important point that isn't it, because they're not selling a course, they're selling the opportunity to learn something.
Ben:And so the person who's buying is buying an opportunity to learn something, which kind of goes to the point where we're just remembering what it is that people are buying.
Ben:And that may just sort of sound like a sort of, you know, flip of the words sort of syntax thing.
Ben:But it is kind of important because in a way, people are not buying your course if you have courses they're buying the opportunity to learn something, they're buying the opportunity to know something, how it's packaged and the mechanism by which you kind of consume it is a secondary thing.
Ben:So that is a course is a secondary thing.
Carlos:I would add onto that as well, is like they, in this case, yes, they're, some people may be buying, learning, uh, and, and when I think of that, there, there are, there are people out there who just love taking courses.
Carlos:Yeah.
Carlos:True.
Carlos:Not taking action.
Carlos:They like taking courses.
Carlos:and they love Dew.
Carlos:Exactly.
Carlos:You know, again, what are the people buying they, they, they wanna be associated to do they, you know, they just enjoy, um, uh, what do you say, marinating in the experience of being close to David and his team?
Carlos:Mm-Hmm mm-Hmm.
Carlos:And for some people, 3000 pounds is probably a fair price to do that.
Carlos:You know, the, uh, going to Do Lectures is approximately three, three and a half I think.
Carlos:what I think some people are also buying, and they talk to this specifically in their copy, is a sustainable business model that involves events.
Carlos:Mm-Hmm.
Carlos:And they're also buying, the ability to become influencers or create influencing or events that are influential.
Carlos:And so.
Carlos:Let's, firstly, if we tackle just these three, we have three options.
Carlos:So firstly, there's three options here.
Carlos:This is, and this is the thing we talked to on the course, is having options makes it easier to buy.
Carlos:So if we just forget the numbers for now, maybe just a comment about how you think these options might be helping someone buy this course.
Ben:Um, well, I think, you know, all, all we are piggybacking on when we talk about this on the course is the kind of, you know, reams and reams of, Uh, study into, you know, the kind of role that sort of choices play, the important, the, the important role that choices
Ben:play in, in help in some, in helping somebody decide, you know, we, we, our brain isn't good at sort of understanding the value of things.
Ben:It does.
Ben:So in sort of, in, in comparison.
Ben:So, uh, that there are choices.
Ben:Is always a really important thing to help somebody buy you.
Ben:Uh, and you know, maybe this is kind of less so for selling this kind of thing, but for lots of other services, particularly that people sell, where they don't provide choices.
Ben:If you don't provide choices, you're just sort of inviting the client.
Ben:To go compare you to somebody else, um, so that they have that comparison.
Ben:So, um, you know, the kind of choices offered here are serving that purpose.
Ben:It is offering people a different way in so that they're making a comparison or that one feels better value compared to that one, as opposed to that one feels better value compared to a course that Carlos is running on a similar idea.
Carlos:Yes, because mine will be much more valuable.
Carlos:So, for instance, uh, you can imagine all they had was.
Carlos:The pro price and you didn't have the 5,000 pound price and the, if you came to this page and you just had that single buy this course for 3000 pounds, the question would be is like, how do you know 3000 pounds is worth that?
Carlos:And so this for me speaks to this idea of anchoring to certain level Mm-Hmm.
Carlos:And saying, Why, what, 96,000 pounds is suddenly a number that I'm comparing the pro price to.
Carlos:Mm-Hmm mm-Hmm.
Carlos:And Anya is kind of alluding to what that 96,000 pounds might seem like, but you just, even just thinking about the numbers without even reading into detail, 3000 doesn't feel as big next to 96,000 as opposed to on its own, And so in my head when I was looking at this, for most people the choice is actually gonna be between prone Mastermind.
Carlos:It's actually, do I want, and if you look at the options now in a bit more detail, do I want a one-to-one q and a with David or do I not?
Carlos:And what does in, for some people that.
Carlos:That could mean a lot for their event.
Carlos:Mm-Hmm.
Carlos:So if you, if you've been running events for a while or for a couple of years and you feel like you wanna step it up and you feel like something's missing and you value potentially coaching or mentoring, and that's something that you've experienced in the past, then I think you, I you start to consider the mastermind option.
Ben:Yeah.
Ben:And it's, it is also, it's partly that, and of course it is just comes back to, for those people, I think it is that, it is with David.
Ben:Because it's not like, oh, there's a one-to-one with somebody else who knows about events who they know it's with David.
Ben:So I think it is signaling to the people who have a high affinity feeling with David with do that is I think quite sort of pointedly who they're talking to in that sense.
Carlos:Yeah, one of the things, We talk about in the course is price the client and not the job.
Carlos:And this understanding what these, these clients want, you know, what is it that they really value And that comes through conversations.
Carlos:And so from my perspective here, in a sense they, they're quite good at niching to a certain extent.
Carlos:It's like these are event people who want to do new influential events and love what the Do Lectures do.
Carlos:You know, given that they've got what, 150 million views of their videos online, there's gonna be a significant number of people in that bracket who are event runners, and also well by the fact that they're watching their videos, must love what do do.
Carlos:So then that, you know, while it feels like, ooh, it's quite restrictive, that niche actually, there may be quite a lot of people who will be interested in this.
Ben:Yeah, and there's probably thousands of people who've actually been to their event.
Ben:Um, aside from the audit, whatever their reach is online, there'll be many, many people who've been to their event.
Ben:And we were talking about this before, uh, earlier on, just before we, we started properly.
Ben:And you, we were sort of saying that, you know, for you guys as well, you and Laurence, you went there, you know, early on, early-ish on or some point, you know, in your sort of journey, you.
Ben:Hosted Summercampmp.
Ben:And so for sure, there'll be lots and lots of people who are at these events who are either sort of thinking, you know, wanting, thinking about doing something, uh, and or have been inspired to start something on the back of, uh, going and seeing what they do.
Ben:But are now maybe kind of running into the dip, running into the problem of how to actually kind of make that successful.
Ben:And, uh, by, you know, lots of outward objective measures.
Ben:It looks like the two lectures events are very successful.
Ben:So the kind of opportunity that you would buy some of that success.
Ben:Is a compelling one for somebody who is trying to kind of fix, you know, the broken event or fix the, the model which isn't really working for them.
Carlos:and I think this is again, sort of moving towards that, what people are buying.
Carlos:they use what David uses a lot in the language is the broken business model.
Carlos:Uh, and, and that basically tells a story of burnout.
Carlos:Uh, lack of money.
Carlos:Um, so kind of like love for something that you're doing.
Carlos:'cause he also talks about, oh, the, the, the message in your head is like, it'll be better next year.
Carlos:It'll be better next year.
Carlos:So this feeling that you are on this relentless treadmill of trying to get this going and not getting any reward and the offer is like, I'm gonna share you, share with you how to get reward from this.
Carlos:And there's different ways to do that.
Carlos:You just do the course.
Carlos:You do the course and you talk to me or the legend offer.
Carlos:We fly in like the A team.
Carlos:As long as you're not in cat mandu or somewhere like New Zealand, you can see the, if you read the small print there, and we'll, we will work with you and we will do it.
Ben:Does it, does it actually say that?
Carlos:Well, it says something.
Carlos:It it along the lines of, I will read it out, terms and conditions that apply, however cool it would be.
Carlos:We won't be flying to Mars.
Carlos:So essentially, and, and also the other aspect of this that, that they've employed in terms of this idea of scarcity is all of this is applied not by apply.
Carlos:So there's a, an an element of you have to be the right person
Ben:Which is, which is a language where, 'cause if you click on the button, you just go to a payment page.
Ben:Boom.
Ben:There you go.
Carlos:But ultimately there's, At the end of this, I think the, the idea is this vision of like, you now are able to run your events and in a financially sustainable way, and you'll be influential just like the Do Lectures.
Carlos:And so that's a very specific outcome that will be tailored to particular people.
Carlos:Uh, and if I, I think for instance, if I saw this maybe three or four years ago, I may have been more tempted.
Carlos:the challenge would be though it's still 3000 pounds.
Carlos:And so I would need to have a vision of, okay, how do you tell, tell me the story of how I would be able to recoup that money quite quickly, because it isn't, it wouldn't have been for myself and Laurence readily available to spend that much money on a course.
Carlos:So there's something around there that speaks to me as like there's.
Carlos:you, you are making some money on your courses or you see, have a vision for the future of, you know, the outcome and it is possible for you.
Carlos:So I think that what I'm trying to say here is like, if you sell to people who don't see that this is possible, like run, doing your course being coached by you, that the outcome they're looking for is possible through you or even by them, then that's gonna be a stumbling block for them buying.
Ben:Yeah.
Ben:Well, well, I guess the thing it comes back to, doesn't it, so like if you, if you are in the kind of pain point of having had been running an event for a couple of years and you know, you're banging your head against the wall, it's not really working out.
Ben:There's feels like maybe there's some intent.
Ben:It feels like maybe there's some opportunity, but you can't just make it work financially, potentially.
Ben:And they come along and you obviously, you know, it's four people like we say.
Ben:Who know of do probably know of their events.
Ben:So the, the kind of proof point is, oh, here's the guy who hosts these events that I've been to that embody all of the kind of feeling, which I'm interested in, which seem outwardly to be commercially successful because, you know, they cost quite a lot of money.
Ben:And look, here's a kind of reinforcing that point, because look at the price tags that are on this thing.
Ben:It must be a valuable thing.
Ben:And I'm buying, you know, I'm, it's my opportunity to buy what the Do Lectures does.
Ben:So in a sense, you know, the, the, the rationale which you kind of articulated can only be for people who have spent time at Do Lectures, because that is the missing piece in that jigsaw.
Ben:It's like, oh, I understand.
Ben:Do know how to do, already know how to host events, which are, you know, successful.
Ben:So if, if mine are not, he must know something that I need to know because his are so I'm buying the money in order to plug that gap.
Carlos:And, and I think the, the, the wider message for me, for anyone else listening to, it's like if you price for everyone, you price for no one.
Carlos:And the more you are able to really clearly define.
Carlos:Who you are pricing for, I don't think it becomes restrictive.
Carlos:It just becomes easier for those people to buy you.
Carlos:Yeah.
Carlos:And while we've been talking about people who like bang their heads against broken business models and you know, looking for a way to just amplify, you know, the, their brand or, or their image.
Carlos:One of the things that I saw on the course in terms of the curriculum is they share, basically done for you templates for lots of different things.
Carlos:Whether it's emails or finances, just basically so you don't have to think.
Carlos:So that also potentially speaks to people who are just gonna kick off their first event.
Carlos:It's like, okay, I've got essentially like a, a playbook to run an event.
Carlos:I don't have to think about all of that stuff.
Carlos:I can just think about the stuff I'm interested in thinking about and, and there's a level of safety now that you can feel by starting your first small, beautiful event, magical event, I should say.
Carlos:Because the path has been laid out.
Carlos:And so the, for me, this is less about the pricing, but more about communicating the value and essentially again, understanding what some cus some of your customers might want.
Ben:I, I, so I'm just, my mind is going towards the legend offer.
Ben:Uh, and, um, so let's go there.
Ben:Obviously, let's go there.
Ben:So part, part of that, my mind is going to the legend.
Ben:Sounds like a sort of bad 1970s, uh, cop thriller.
Ben:Uh, but anyway, um.
Ben:Part of that, of course, like we're talking about is the anchor.
Ben:It is the comparison that people are kind of looking at.
Ben:And I then, the story I'm telling myself is three grand is, you know, cheap compared to, to 96.
Ben:But of course there, there's, you know, it's also a little bit of a game in a sense, isn't it?
Ben:So it's a game about that, which is a, a sort of comparison thing, but in a way it's a kind of game for the do lecturers guys, isn't it?
Ben:Because we're gonna put it in and, you know, yes, it serves a useful comparison thing.
Ben:And also you never know.
Ben:Someone might buy it.
Ben:And so it's the kind of question if the somebody did buy, if, if, if the somebody did buy that sort of that, that kind of, that that offer, which we kind of imagined as the sort of totally wild and crazy.
Ben:Just buy it now.
Ben:Yeah.
Ben:It's, um, you know, the, if you put it out there, somebody might buy it.
Ben:Um, and so even if they don't, you get the value of the comparison on all of those things.
Ben:But if they do, you know, there is, you know, kind of in a way sort of fair play to them.
Carlos:So one of the things that I remember talking about in the course is this idea of like.
Carlos:Uh, and I think we did it on our, uh, we had our happy pricing canvases.
Carlos:Like what would be a 10 x option for you to say, in this case it's a 30 x option, but what is like the most, the highest value thing that you could ever provide your clients?
Carlos:What would it have to contain everything?
Carlos:Like, even if you can't do it quite yet, but the stuff that you'd love to do for them and the big price that, that would be.
Carlos:So in a case, you know, in this case, like, you know, it's a week of David and their team's time, that's, and all the stuff they've gotta do.
Carlos:So that's, that's not something they're gonna do every week for a month.
Carlos:It's like, it gotta be something pretty special for them to do that.
Carlos:But at the same time, I'm sure they've had some back on the envelope calculations.
Carlos:It's like, okay, spending a week out there for a hundred k, it could make sense.
Carlos:And.
Carlos:They could easily just say no to everyone.
Ben:Mm-Hmm.
Carlos:They don't have to sell that thing.
Carlos:They can put the price out there.
Carlos:They, they, you can.
Carlos:And what I'm trying to communicate to anyone listening is like, just because you have a high ticket offering, I'm not saying that you are trying to be manipulative because this is really about confidence, I think.
Carlos:And whether you can really step into and say, I will deliver this and I'm in the space to deliver it.
Carlos:Maybe you're not for a bit, but it's something you'd love to do.
Carlos:You can just say no until you're ready.
Ben:and so, because one of the things around that, when we do that exercise on the course, it's kind of, whilst the course is obviously around pricing in a sense, it's not really around the pricing.
Ben:In a way, it's a kind of opportunity and invitation for, you know, anybody who is kind of thinking about, to kind of think we, because a way of thinking about the options, a way of thinking about the anchor option is that if you, in dialogue with your client, were in a place where you're saying, look, if money were no object.
Ben:This is what I would do and how I would help you, and it can be quite a sort of creative, it's a quite useful creative invitation to think about the work that you do.
Ben:In a way, without constraints, without parameters, without the kind of boundaries, if there was just this sort of opportunity just to provide this sort of totally kinda unfettered value and service to your client, what would you do?
Ben:If money were no object, what would you do?
Ben:And so that can be quite a creative invitation, and it can also be the opportunity to help you sort of sketch out what the kind of ridiculous equivalent of a legend offer might be, which of course has all of the other secondary benefits that we've already spoken of.
Carlos:Yeah.
Carlos:And so, you know, what I would encourage anyone listening to do is to sketch out your legend offer.
Carlos:Mm-Hmm.
Carlos:Everything that you think your client would need and want based on what you think they're trying to achieve.
Carlos:And in this case, I think what, uh, a customer of this small magical events course is looking to achieve is.
Carlos:A sustainable business model that includes events that doesn't burn them out.
Carlos:Mm-hmm.
Carlos:And what they're gonna get is the idea, and this is my hunch from reading it, you're not gonna make your money on the events.
Carlos:What you're gonna do is you're gonna make your money off selling courses from our two people who've been to your events.
Carlos:A bit like this course, a bit like, um, keyboard, CEO, forget the other.
Carlos:There's a writing course that they do as well,
Carlos:this is where I think they're talking about in terms of like waking, waking people up.
Carlos:It was a bit patronizing, but this idea, like the broken business model for some people is just purely trying to make money off events.
Carlos:And myself and Laurence know that that is supremely hard.
Carlos:The education you're gonna get is like, okay, what we're gonna do is we're gonna teach you how to have a different approach to your whole business that includes events, but still makes you profitable, and that feels attractive, that feels energizing.
Carlos:And then to have them come in and say, boom, we'll come in 96 K.
Carlos:Alright, that's a lot of money for a week.
Carlos:But what does that mean for 10 years of having a profitable business?
Carlos:That's, that's how I understand the authentic approach of the value.
Carlos:Rather than it just being some, psychological play numbers to make you think 3000 pounds is cheap.
Carlos:There's also strong potential there.
Ben:Yeah.
Ben:And, and I think one of the constraints that it's useful if, if people listening sort of take on that exercise, which I think is a really useful exercise, you know, what would be the money?
Ben:No object offer.
Ben:And, you know, thought, because the people who are listening to this are in intent.
Ben:You know, the intention is to value, the intention is to usefulness the, the intention is to service really.
Ben:And so kind of thinking, you know, taking that invitation as an opportunity to kind of just think.
Ben:In an unbounded way about, you know, the, the kind of most valuable thing that you can offer, but with the one constraint, which is it can't just mean loads more of your time.
Ben:So the constraint has to be think creatively about what this kind of unbridled offer might be.
Ben:But it can't involve just simply being more of you.
Carlos:Yeah.
Carlos:3000 pounds is for an eight week course, 96,000 pounds should not be for 240 weeks of your time.
Ben:Yes, exactly.
Carlos:And um, Beccie was saying, she likes this, or there's something very compelling about the phrase, we'll spend a week with you working alongside, for Beccie, at least there's something compelling about that.
Carlos:And, uh, what I want us to make a point there, David is a very good copywriter.
Carlos:He knows how to write and there is a, I would say there's an invitation to learn to use words well, to get people excited about your offer.
Carlos:Yeah.
Ben:Which he is, you know, that is his, he was a copywriter first and foremost, wasn't he?
Ben:Yeah.
Ben:And you know, just, I mean, you kind of look at the kind of words that are sort of sprinkled around this.
Ben:It is.
Ben:They are very, very evocative.
Ben:Uh, and um, they're kind of very stirring.
Ben:Yeah.
Ben:Stirring word play.
Carlos:particularly when he talked about, and I'll see if I can find it here.
Carlos:I won't go here.
Carlos:Here we go.
Carlos:Current struggles.
Carlos:You use a broken business model, the idea of a broken business model that's painful.
Carlos:Your way of selling them is broken.
Carlos:It's like, again, ouch.
Carlos:And you keep saying, next year will get better.
Carlos:Ouch.
Carlos:No.
Carlos:Mm, very, very emotive words.
Carlos:There isn't just purely about, oh, I'm gonna give you eight modules, and each other module has six lessons and we're gonna have all of these hours of video lessons, blah, blah, blah, blah, blah.
Ben:Yeah.
Ben:I'm gonna basically solve all this pain with the sprinkling of magic.
Carlos:Exactly.
Carlos:David Magic.
Carlos:So We have, uh, a comment from Beccie.
Carlos:I think my clients would like that kind of approach too.
Carlos:So this, we'll spend a week with you, especially the senior leaders who are grappling with really complex conflict culture issues and feel feeling overwhelmed with it.
Carlos:So I.
Carlos:Beccie is a wonderful mediator.
Carlos:She basically helps leaders become more courageous in the way they turn up for, for their staff, and also help their, helps their employees to have courageous conversations too.
Carlos:And this idea, you know, I think with Beccie, what I'm hearing from her is like, if you are a leader who's just really struggling on your own and to have someone there support you by your side.
Carlos:Like a shoulder to cry on, more or less, that could be quite compelling.
Carlos:Oh, someone there just to walk beside you for a few days to get to grips with the chaos that's surrounding you.
Carlos:while they may feel outta your league in terms of the prices that they're sharing, uh, I'm hoping the way we kind of.
Carlos:Try to deconstruct it.
Carlos:Their approach with the principles that we've been sharing gives you some ideas of how to create your own offers or to price what you have a bit more clearly, uh, and also have a structure and approach for it rather than finger in the air or hidden hope or, or essentially, Sometimes just price, even though price in a way, knowing that you'll be rejected.
Carlos:'cause then at least you know it wasn't your fault, it was just you just priced too high.
Carlos:So we'd love you to be more confident and clear with your pricing and I hope this helps.
Carlos:If you go to happy pricing.co/course.
Carlos:Then you two will be able to learn the principles.
Carlos:Uh, we're putting together a self-paced version of the, the coaching program that we put together, in, in the spirit of eating our own dog food to have a couple of options.
Carlos:You can either be guided by myself and Ben.
Carlos:We can spend a week with you, or in this case, six weeks with you.
Carlos:And take you through the process.
Carlos:You move into your house or you do it on your own.
Carlos:And for now, we're just gonna release the, do it on your own course, uh, and then sometime later in the year we've been procrastinating over this.
Carlos:But we will get there.
Carlos:We will, uh, we will allow you to apply to spend time with us so that we can get you to powerful.
Carlos:Until next time.
Carlos:Thank you very much, Ben.
Ben:Goodbye.
Carlos:Take care everyone.
