Episode 32
Why aren’t people buying your services?
In this live coaching session, Carlos and Ben attempt to diagnose why people aren't buying Wolfgang’s higher-ticket coaching offering.
Wolfgang has been running his “basecamp” events and workshops to help people find their contribution and space in the world. While these events have been well-attended, Wolfgang has struggled to sell his higher-ticket coaching services and retreats to attendees.
Is Wolfgang’s price the problem, or does he need to reposition himself as a coach instead of a facilitator? There’s also some concern about the perception that he doesn't need the money.
